WordPress Website Starter Package

For Heart-Centered Entrepreneurs, Coaches & Consultants

Work smarter, not harder. I show you how with WordPress.

Starter Website Package

The holistic website design journey

Just the basics. No more, no less.

  • Up to 7 web pages.
  • Your web pages are custom-built with the Elementor Pro page builder (you aren't stuck with the limitations of a WP theme).
  • Your pages and sections can be set up as templates so you can quickly re-use and re-create design and content.
  • Contact form.
  • Cookie acceptance popup (if needed).
  • Basic website search engine optimization (SEO), as well as submission to Google and Bing.
  • Integration with Google Analytics and Facebook Pixel tracking codes.
  • Completely responsive and optimized for fast loading.
  • WordPress security plugin.
  • Automated backups to remote server.
  • Additional page is $150.
  • More scrumptious add-on packages detailed below.

$1895 USD

Together, we’ll co-create an amazing business website that you’ll absolutely love!

Start the process

Turbo charge your WP website with these add-on packages!

Blogging Add-On

Initial setup and training

Blog Package Add-on for your WordPress Website
  • Custom designed Blog Archives page - the page that lists all of your articles.
  • Custom designed blog article page template
  • Custom designed sidebar for the blog section on your website.
  • Signup form to receive your blog updates by email.
  • Half-day training session to work together to get your first blog post published together.
  • Video instructions and demonstration on how to post your blog articles and create and upload graphics/photos. Just in case you forget!
  • Video instructions and demonstration on how to post your blog articles and create and upload graphics/photos. Just in case you forget!
  • Join my Facebook group and monthly group calls to stay on track with your blogging business goals.

$550 USD

Mailing List Add-On

Build your email list!

Build your email list with my Mailing List Add-On Package
  • Connect your website with Mailchimp* - I handle all of the initialization and setup.
  • Custom designed email template to match your branding and provide your customers with a seamless transition between your site and mailing list experience.
  • Custom designed welcome email sequence (you provide the text).
  • 1 website popup box (advertise your lead magnet and build your email list).
  • Add mailing list opt-ins to your contact form and purchase process.
  • Lead magnet design is custom quoted.

$350 USD

*I’m a Mailchimp expert and this is my preferred mailing list platform. If you have a different mailing list platform, let me know on your application form. Elementor Pro also supports ActiveCampaign, GetResponse, ConvertKit, and MailerLite.

Appointment & Events Add-On

So easy!

WordPress appointments booking plugin
  • Includes a license to the WP Amelia Pro plugin.
  • Manages multiple appointment categories and types, as well as events.
  • Handles multiple locations and staff.
  • Slick calendar functionality.
  • Connect with Stripe or PayPal directly or run through your shopping cart.

$350 USD

eCommerce Add-On

Sales Funnel Sizzler!

Starting at

$695 USD

and custom quoted depending on your needs.

*I discovered this amazing WP plugin called CartFlows (an alternative to ClickFunnels) that is a game-changer for online shops choosing WordPress as their platform. Use it to design sophisticated sales funnels including 1-click upsells and downsells, customize the entire checkout process, create unlimited landing pages, and so much more. 

Online Courses Add-On

With the help of LearnDash!

Online Course Add-On | Allison Kessler WordPress web designer
  • Includes the initial setup of of the LearnDash plugin*.
  • Protect and sell your course content.
  • Comprehensive and flexible system for organizing and displaying your course materials.
  • Half-day training session to show you how to upload your own course content.
  • Ongoing support available at my hourly rate of $85.

$895 USD

*The first year of the LearnDash license is included. Additional yearly license fees for the LearnDash plugin apply

The Fine Print.

Before You Start

Before you start this process, there are a few things you need to have in place first: 

  • You have a logo designed.
  • You know your branding colors and fonts.
  • You have a good idea of what items will go in your website navigation and I can help you finalize it.
  • Your website / page content is written in draft.

If you aren’t ready to build your website yet, check out my Website Content Creation Program set to launch on Jan 1, 2020. 

Setting Expectations

  • I book website projects up to 6 months in advance.
  • Your project will take a maximum of 30 days. Book your project when you will have time to spend with me to build it and give timely input and feedback.
  • A 50% deposit is required to hold your spot.
  • The final 50% is due the day before your launch date.
  • Four 30-min weekly 1-on-1 website strategy/coaching calls with Allison are included.


Get ready for your 30-day website sprint!

  • Your website will be completed within 30 days. I work on one project at a time to ensure you have my full attention and energy.
  • I manage your project in Asana* and you are encouraged to join me in Asana to manage your project tasks.

*Check out Asana here.

WordPress Websites

for heart-centered entrepreneurs

Allison Kessler

Allison Kessler

WordPress Web Designer

Hi – I’m Allison Kessler your web designer, strategist, coach and mentor. Here’s the 3 areas that are important to me – and hopefully are important to you too! – as we work together on your business website and online business goals. 

Tech Solutions & Support

I want you to think big with your business website and let your imagination go wild without worrying about the tech because I take care of that for you. My starter kit for entrepreneurs will get your online business off the ground and you can add in functionality at your own pace.

Update Your Own Site

I provide 1-on-1 training, along with monthly group video calls, so you can show your website who's boss. Stay connected with your site and show it some love!

30-Day Sprint to Launch

Join me in committing to build your website in 30 days. Harness the power of focus and momentum; banish delays and procrastination.

Allison leads and supports you as you navigate your journey to create your authentic and profitable business website.

Designing your Website is challenging!

WordPress is marketed as a website content management system (CMS) that anyone can use to set up their website. However, I’ve been working solely in WordPress since 2012 and every day I learn something new about the platform. Note: I started coding websites from scratch in HTML and CSS in 2001, so I’ve been at this for a while. 

I guess the question is, do you want to spend time learning to be a web designer, or do you just want someone to get your site up quickly and then support you in the process of becoming empowered to learn how to manage your site. Baby steps 🙂

If you are unsure what to do, contact me to book a free discovery call and we can talk about it. 

There is an easier way to build your business website. Get someone else to do it. Like me for instance!


Do you only work in WordPress or do you offer website services for other online content management systems or platforms like SquareSpace?

I specialize in WordPress only. Yes, I can use the other programs – or just straight code it – I choose not to! It’s easier to concentrate on one platform and continue to refine my skills and knowledge. 

My website content is written in draft, but - how shall I say - it sucks. Can you help fix it?

It depends. Often times your content will change based on the design and page specifications. Less content is sometimes better and just having draft content as a starting point can be helpful. The best course of action would be to contact me and book your free discovery call and we can review your content together and I can provide recommendations.

Do you offer copywriting or editing services?

No. I offer strategy sessions and coaching services to help you with the process, including content creation and website design. I’m a natural editor, though, and I usually can’t resist double checking your content and sending you suggestions for revisions and improvement. It’s a weakness of mine and probably because of my Virgo Rising sign.

Do you write my content or do I?

You write your own content. I can provide guidance, examples and feedback, as well as a Facebook group where everyone is encouraged to participate and support each other in this creative process. By writing your own content, you develop your own voice and this will make creating future content easier for you. 

How hard is it to update my own website?

I personally think it’s super easy to update your website using the slick Elementor Pro page builder. I hope to get some demo videos up soon so that you can take a look at just how easy it is. There is also a plugin that can “limit your access” to just editing text that can be a safety for you if you don’t trust yourself to not screw up a page or inadvertently blow up your website. 

How do you accept payment?

I accept payment using the Stripe payment processor and if you want to work together, I’ll send you a checkout link for the deposit and final payment.  

What are the next steps?

  1. Apply here.
  2. I’ll coordinate a free 20-min discovery call with you to ensure we jive by phone and to answer any questions you may have about my process. 
  3. I’ll send you my Creative Services Agreement for signing. 
  4. I’ll send a link for payment of the initial 50% deposit. 
Have another question not answered here? More info is in my Privacy Policy and Terms of Service.
Or contact me here and book your free discovery call.