Privacy Policy

Updated on March 14, 2020

Privacy Contact Information


Allison Kessler
Founder & Website Strategist

Business Registration:

Operating as a registered sole proprietor in the Province of Alberta in Canada

Website Address:

User Information Collected

I collect user and customer-submitted, provided or displayed information from this Website, email messages, phone conversations, items sent by regular mail, and through other online social channels and networks including: Facebook, LinkedIn, Instagram, Twitter, Pinterest, etc.

I am in receipt of your information when you voluntarily contact me via email, phone, in person, or through a social network site, as well as by submitting your information through one of my contact forms or signing up for our email newsletter and/or campaigns powered by MailPoet or other online services I utilize. The information submitted is variable and may include your name, phone number, email address, address, nature of your business, other business details, website and social media requirements. Additional information regarding your situation or circumstances may be exchanged during our interactions.

Contact Forms:

Website visitors may contact me through one of my contact forms that are scattered throughout my website. Information requested on each form is variable and may include your name, business or company namephone number, email address, postal address, website address, nature of your business, other business details, website and social media requirements. Additional information regarding your situation or circumstances may be exchanged during our interactions so that I can create a scope of work and estimate for your project or our ongoing working relationship.

Mailing List Signups:

When visitors signup for my mailing list, they submit their first name and email address. This information is stored in my website’s database via a WordPress plugin called MailPoet. I enforce a double opt-in process that requires all potential subscribers to confirm their email addresses before being added to my list. Subscribers are able to unsubscribe at any time from the bottom of every email sent. Subscribers who have not opened my email newsletter within 12 months are automatically removed from my mailing list and their information deleted from the database. 


When visitors leave comments on the site, I collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. Visitor comments may be checked through an automated spam detection service.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. Read the Gravatar service privacy policy here. After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


I use Freshbooks for my accounting application. By requesting a quote from me and/or becoming my customer, I input your contact information and manage all estimates and invoices with Freshbooks. You can review Freshbooks Privacy Policy here

How I Use Your Info

I use your business and personal information in the following ways:

  • To respond to your request(s)
  • To contact you for consultation or work requirements
  • To follow up with you
  • To contact you through our email distribution list, after you have signed up with informed consent

I do not share your identity, contact information or any information learned about you with a third party at any time, except as required by law.

Additionally, as per a signed Creative Agreement I have with my clients, students or members, I may reference your name, business and creative projects in my online portfolio, case studies or in client-provided testimonials, unless otherwise agreed upon.

How Long I Keep Your Info

I regularly purge my email, contact and other records every two years. For on-going long-term client relationships, I continue to retain your contact information in order to continue to work with you.

Otherwise, if you have been in contact with me within two years, I will retain your information on file. If you have made a purchase from me, I will retain financial records of the transaction for a period of 7 years for Canadian income tax purposes.

I canvas email subscribers, with no activity, bi-yearly to confirm they would like to remain on the list. You may unsubscribe from my Holistic Website Design email list powered by MailChimp at any time and at your own discretion. Once unsubscribed, you will no longer be in receipt of mailing list email or campaigns. Likewise, you may choose to ‘unfollow’, ‘unlike’, or unsubscribe from any of my social networks at any time, without consequence.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so I can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on my website, I also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. 

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data I hold about you, including any data you have provided to me. You can also request that I erase any personal data I hold about you. This does not include any data we are obliged to keep for administrative, legal, tax, or security purposes.


Contact Form Cookies:

If you leave a comment on my site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, I will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, I will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded Content From Other Websites - Cookies:

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


This website, and any other web pages hosted on the root domain of allisonkessler.com, has Google Analytics tracking code installed, as well as the Facebook Pixel. Both organizations track information related to the traffic on this website for the purposes of tracking and reporting the following: demographics and interests, impressions and conversions, and remarketing/retargeting. In both cases, I does not have access to any details regarding specific identities and information, or alternatively does not directly or actively collect specific personal information. The information utilized and provided to me by Google Analytics and Facebook is in generic format to assist with better ads targeting or improved website/online development and performance.

Google Analytics, Cookies:

Google Analytics – use of cookies: On this website, Google Analytics and Google Advertising cookies are enabled. You may opt out through “Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI’s consumer opt-out)” and Google provides this link for you to opt out from Google Analytics altogether.

Facebook Pixel:

Facebook Tools, including the Facebook Pixel, are installed on this website, which allows third parties, including Facebook, to use cookies, web beacons, and other storage technologies to collect or receive information from this website and use this information to provide measurement services and target ads. You can read Facebook’s own privacy policy and also update your preferences or opt-out here.

Updates / Changes to Privacy Policy

I reserve the right to make changes to this privacy policy at any time by giving notice to its Users on this web page. It is recommended to check this page often, referring to the date of the last modification listed at the top. If a User objects to any of the changes to the Policy, the User must cease using this Application and can request that I removes his or her Personal Data that is under the direct control of me. Unless stated otherwise, the then-current privacy policy applies to all Personal Data I have about my Users.