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Blogging about websites for entrepreneurs

Website Analytics, Statistics & Tracking Codes Explained
Online Marketing
allisonkessler

Website Analytics & Tracking Code Explained

Website analytics and statistics help you understand your website’s performance. By placing a little bit of tracking code on each web page, you can learn a lot about your website’s visitors and traffic. Find out which two essential tracking codes I recommend adding to your website ASAP.

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The importance of owning your own website and mailing list
Branding
allisonkessler

You Need A Website & Mailing List Because

Are you doing most of your business on social networks? If you are a heart-centered entrepreneur, it’s time to take stock of your online business assets and differentiate between the assets you own and the assets you don’t own. Every asset you don’t own is a liability. It’s time to get serious about leading “followers” to your owned assets and turning them into subscribers.

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Making money is hard as an entrepreneur
Entrepreneurial Wellness
allisonkessler

Making Money Is Hard As An Entrepreneur

And there it is. This limiting belief finally reared its ugly head. Recently, I have been on a quest to identify my limiting beliefs and squash them like bugs. Fortunately, once you consciously start on this process, they stand out like sore thumbs. There’s a trick to it, of course…

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Plan out your website's lead magnet
Email Marketing
allisonkessler

Website Lead Magnets – How they work

Have you heard about lead magnets, but aren’t exactly sure how they work? In this article, I explain at a high level how to integrate a lead magnet into your business’s workflow. Then I go into detail of how to make it work on a tactical level in an automation.

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How to get started on your website's blog
Blogging
allisonkessler

How To Get Started On Your Blog

Deciding to start a blog on your business website is a big decision. There are so many benefits to starting one. Likewise, it significantly increases your workload at first. The best approach is to just start.

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There are a million ways your website can come together
Holistic Website Design
allisonkessler

There are a million ways your website can come together

The combinations are endless on how your website can be designed and built. There is a lot of pressure to get it right. And although a website is truly a living entity that we must continually tend to, we can substantially increase our chances of getting it right earlier on in our journey by doing the following activities: creative brainstorming, information gathering, collaboration and experimentation.

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