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Blogging about websites for entrepreneurs

Website Analytics, Statistics & Tracking Codes Explained
Online Marketing
allisonkessler

Website Analytics & Tracking Code Explained

Website analytics and statistics help you understand your website’s performance. By placing a little bit of tracking code on each web page, you can learn a lot about your website’s visitors and traffic. Find out which two essential tracking codes I recommend adding to your website ASAP.

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The importance of owning your own website and mailing list
Branding
allisonkessler

You Need A Website & Mailing List Because

Are you doing most of your business on social networks? If you are a heart-centered entrepreneur, it’s time to take stock of your online business assets and differentiate between the assets you own and the assets you don’t own. Every asset you don’t own is a liability. It’s time to get serious about leading “followers” to your owned assets and turning them into subscribers.

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Plan out your website's lead magnet
Email Marketing
allisonkessler

Website Lead Magnets – How they work

Have you heard about lead magnets, but aren’t exactly sure how they work? In this article, I explain at a high level how to integrate a lead magnet into your business’s workflow. Then I go into detail of how to make it work on a tactical level in an automation.

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Keep track of your web hosting costs and renewal dates
Web Hosting
allisonkessler

Web Hosting Costs Add Up

When you run a self-hosted website, you need to you need to purchase and manage your domain names, as well as web hosting and email hosting packages. But working with web hosts can be a bit tricky. Learn more in my article about what you need to know about web hosts when you sign up for hosting packages.

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The holistic website design journey
Holistic Website Design
allisonkessler

What Is Holistic Website Design

Holistic website design encourages a mindful approach to the development and growth of your business website. Your website is merely a part of the greater ecosystem of your business. This article provides an analogy of your business in sci fi terms. Strap on your seatbelt!

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3 game-changing website tactics
Holistic Website Design
allisonkessler

How To Build A Successful Business Website

Whether you are designing your first business website, or redesigning an old one, it’s a big decision. If you want your new website to be successful, consider these 3 game-changing tactics as you prepare for the creative process. Don’t worry, incorporating each tactic may sound complicated at first, but ends up simplifying the website design process so you can proceed confidently and quickly. The 3 game-changing tactics are…

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