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Blogging about websites for entrepreneurs

Website Analytics, Statistics & Tracking Codes Explained
Online Marketing
allisonkessler

Website Analytics & Tracking Code Explained

Website analytics and statistics help you understand your website’s performance. By placing a little bit of tracking code on each web page, you can learn a lot about your website’s visitors and traffic. Find out which two essential tracking codes I recommend adding to your website ASAP.

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The importance of owning your own website and mailing list
Branding
allisonkessler

You Need A Website & Mailing List Because

Are you doing most of your business on social networks? If you are a heart-centered entrepreneur, it’s time to take stock of your online business assets and differentiate between the assets you own and the assets you don’t own. Every asset you don’t own is a liability. It’s time to get serious about leading “followers” to your owned assets and turning them into subscribers.

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Plan out your website's lead magnet
Email Marketing
allisonkessler

Website Lead Magnets – How they work

Have you heard about lead magnets, but aren’t exactly sure how they work? In this article, I explain at a high level how to integrate a lead magnet into your business’s workflow. Then I go into detail of how to make it work on a tactical level in an automation.

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Share links to your website with the correct image dimensions
Online Marketing
allisonkessler

Share Your Web Pages On Social Media With Correct Image Dimensions

Do you have a WordPress website? If so, have you ever shared one of your page links on Facebook and Twitter and been frustrated that the image that the page grabs isn’t the right one or isn’t the right size? Don’t worry, there’s an easy fix with the free version of the Yoast SEO plugin.

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