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Blogging about websites for entrepreneurs

The importance of owning your own website and mailing list
Branding
allisonkessler

You Need A Website & Mailing List Because

Are you doing most of your business on social networks? If you are a heart-centered entrepreneur, it’s time to take stock of your online business assets and differentiate between the assets you own and the assets you don’t own. Every asset you don’t own is a liability. It’s time to get serious about leading “followers” to your owned assets and turning them into subscribers.

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MailPoet Review - a wordpress mailing list plugin
Email Marketing
allisonkessler

MailPoet Review – A WP Mailing List Plugin

Do you have a WordPress business website, but are having problems jump starting your email list? This was me too until I found MailPoet! This compact little plugin is perfect for small business owners looking for a super easy way to build their email list. Here’s my official review.

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Plan out your website's lead magnet
Email Marketing
allisonkessler

Website Lead Magnets – How they work

Have you heard about lead magnets, but aren’t exactly sure how they work? In this article, I explain at a high level how to integrate a lead magnet into your business’s workflow. Then I go into detail of how to make it work on a tactical level in an automation.

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